Let them cook a bit longer to brown them. I'm usually less concerned with how they look and more how they taste and they are always a hit!
Treat the batter like a pizza! Sprinkle blueberries on one half and chocolate chips on the other before baking. Use any additions you want!
For you French Toast fans, you could dip each slice of bread in your egg mixture and lay them in one layer on the baking pan. Then bake 10-14 minutes.
2 cups pancake mix
1 1/2 cups milk
1 tsp cinnamon (optional)
2 cups of your favorite prepared pancake batter
Mix all of the ingredients together. Don't over-mix, you want there to be some lumps.